Russell: A Place of Promise is a justice-based initiative focused on generating investments in the people and places that make the Russell neighborhood in Louisville, Kentucky special. With nearly $1 billion in planned and underway investment, Russell is poised to experience a neighborhood renaissance. The time is right for new strategies that focus on resident and business retention through Black wealth building and investment without displacement.

Russell Neighborhood

Russell was once a vibrant and diverse hub of small, Black-owned businesses that served neighborhood needs, created jobs, and contributed to neighborhood resilience, and was a center of Black homeownership.

Redlining practices in the early 1900s…

and urban renewal efforts in the 1960s decimated Russell’s residential and business community, destroying opportunities for generational wealth building and knowledge transfer.

Our vision of building Black wealth through investment without displacement includes connecting individuals and families to resources leading to home ownership; building pathways and opportunities for traditional and nontraditional business retention and creation; creating innovative connections to career-track job placement and growth.

Follow the Russell: A Place of Promise series on Matter of Fact with Soledad O'Brien

Matter of Fact (with Soledad O'Brien)

Invest in Russell

Invest in Building Relationships:

A Place of Promise joins residents, local activists, nonprofits and local and national investors intent on transforming the Russell community through a lens of justice.

Invest in Building Community:

A Place of Promise seeks to ensure that the benefits of the new investment in Russell flow to the individuals and families who currently live there, shoring up the neighborhood and elevating its role as the gateway to Louisville’s West End.

Invest in Russell:

A Place of Promise recognizes that Russell can be a beacon the rest of country looks to for how to build Black wealth and mobility, showing philanthropy how to be responsive to communities and move from making charitable gifts to justice-based investments.

Fill out the form below for more information on how you can become involved.